The Empowered Strategy Collective
Let's make 2022 your most profitable year yet!
For • Coaches • Course Creators • Consultants
who have hit 6-figures in their business, and want to double that in 2022
Emma is a really rare person in the online space who isn’t just teaching the exact things she does in her business, or a “formula” – she helps you create a really thoughtful, individualized business strategy that makes sense for your business. Emma is awesome and if you don’t know her, you should. Her work has truly been empowering and enlightening to me, and it’s completely different than the crusty ass ways people are teaching marketing and biz strategy in other spaces.
Gieselle Allen, Revolutionary Rising
Business + marketing strategy is not one-size-fits-all
the truth is . . .
- Most coaches only have experience teaching ONE method - the one they used that worked for them
- Most coaches don’t have the breadth of experience, or depth of knowledge necessary to truly help their clients problem-solve, or get creative
- Rather than being helpful, or accelerating your business growth . . . ‘paint-by-number’ courses and tactics mis-manage expectations, perpetuating a repetitive cycle of planning, procrastinating, and seeking the next ‘solution’
Worst of all - these 3 issues above - keep you constantly questioning your abilities and comparing yourself to others
slowly but surely reducing your trust in yourself
#awesome, smh
the reality of growing a business is that
What got you to 6 figures, isn’t going to get you to multi-6 figures
|
You’re going to need the right tools, and the right support to help you fulfil your truest potential and make bank doing it!
For coaches + course creators + consultants ready to grow beyond $120k years, that means:
Marketing & Business Strategy
Growth Mindset
Collaborative Support
It also means you need to
Step away from . . .
the cookie cutter tactics, the frustration with social media, the hustle & grind for your money, and feeling that you have to be doing all the things
Instead: build around the transformations you deliver your clients, and the goals you’re working towards - from a place that feels rooted in joy and service . . . and watch as your business blossoms.
Because when you step into your power to align your business with your values and desires, people will want to come join your parade.
Hey there! I'm Emma 👋
Having consulted hundreds of business owners over the past 10+ years, I’ve both seen and experienced wonderfully expansive approaches, tried-and-tested old faithful methods, and truly alarming (and sometimes harmful) tactics that made me want to shower in Lysol.
It’s my strong belief that marketing, sales and business growth shouldn’t have to come from a place of pressure, scarcity or oppression, and that the most impactful strategies creating growth in a way that feels empowered – are all rooted in core values and aligned with personally meaningful goals.
Working with Emma had an immediate impact on my business goals. I was quickly able to connect with a more diverse audience and inspire a wider range of clients to take action and consider working with me. I gained confidence in my message and feel really inspired to share it and share it loudly! Emma is great at having a clear process, but not holding so tightly to it that you can’t clarify your thinking or divert than come right back. I felt 100% safe to just show up as a learner and show up fully and she created space that allowed me to grow in important ways. Emma’s the perfect blend of heart and strategy and showed me how simple strategy can really be. I can’t say enough wonderful things about Emma and her work.
Carrie La Due, Find Your Flow
It all sounds great . . .
but how can we make this happen?
Well - instead of twisting our programs and sales methods into carbon copies of the most recent coach we’ve worked with, we can identify how we want our business to look from the inside-out, learn about a range of options which make that possible, and lean into what feels right for us as individuals.
That looks like:
- aligning both your high ticket and lower ticket offers with your strengths AND client needs
- designing sales processes that are geared towards you revenue growth goals AND your audience impact goals
- creating social media and email content that communicates your deep, values-based messaging AND calls in more of your ideal potential clients
So that your revenue doubles,
without you burning out.
And the best part?
You don’t have to know #allthethings.
You just have to want to rewrite the rules of the game.
welcome to
A high touch consulting + coaching experience where we work together through 10 transformational months to grow your dream business beyond your boldest goals, with strategies custom tailored for you.
What's Involved
This is a 10 month hybrid experience centred around the following:
Strategic Consulting • Collaborative Coaching
High Touch Support
Here's what to expect:
This is a truly unique experience . . . we know that stepping up to meet your #nextlevel goals requires more than a weekly call - So we took the best parts of 1:1 consulting, group coaching, and 'done-with-you' services, and tied it all together in a potent package!
We include a fully rounded suite of support for you inside
The Empowered Strategy Collective:
Your messaging and positioning, your business strategy, planning social media or email content, sales processes, evergreen sales, organic social media, paid ads, email marketing, automation, funnel design and team additions . . . we touch on pretty much everything I’m qualified to talk about!
Our hot seat calls are your opportunity to deep dive into any questions, ask for feedback on something specific, get help making a strategic decision . . . any number of things – this is your core support call each week.
Revenue + growth leaps are as much about what’s going on inside our minds, the way we see things, the awareness of what’s going on internally . . . and so many other factors that are about us as individuals navigating the world AND business.
Which is why we have an experienced and highly skilled Mindset Coach – Christan Wilson – holding space and coaching you as you need, to help you overcome any internal obstacles that may arise as you continue to grow!
The very first thing that happens when you join The Collective – is you’ll have a 1:1 call with Emma, to create a personalised roadmap for your next 12 months, so you know what to fix and where to focus as you get started on your journey with us.
Then, even with all the support we bake into the experience for you to access – it’s important to have those 1:1 ‘touchpoints’ where you can check in and ensure you’re not leaving any gaps and have all bases covered as you move forward – which is why you have access to additional 1:1 cals every 2 months throughout our time together.
Have a burning Q between calls that you just need to bounce around with someone ‘in person’?
Enter Voxer office hours – this is a 2 hour period each week where you can voice note back and forth with Emma to get in the moment help with a question or issue as you’re implementing on your strategy or action items from your consulting calls.
There’s nothing worse than publishing an email sequence, or a set of ads, or creating a webinar funnel . . . without knowing whether it’s actually any good!
In The Collective, you’re able to send us online assets (eg: landing pages, email sequences, paid ads, etc) and receive feedback from us, so you know what to tweak to make it A*
Once every quarter we have a group review of the previous quarter and discuss key focus areas for the upcoming quarter to make sure each person is on track to set fire to your goals!
While we’re dioing this, we work together to put plans in place so you feel 100% clear about what you’e working on every step of the next 90 days.
Having a pod of entrepreneurs all working towards similar goals, and all uplevelling alongside you, is a key part of being able to recalibrate and centre back into what you’re capable of at times of joy, and struggle.
Whatever your background, your identity, your sexuality, your culture, the systemic injustices working against you . . . No matter what experiences you’ve had so far in the world of online business . . . The Collective community is here to stand by your side and lift you up as you boldly turn the vision of your future into your reality!
Emma is a marketing strategist extraordinaire. Y’all! I was looking for such a person to help me tighten up my messaging and guide me on where, when, and how to post my content in the most effective way that lets my ideal client know who I am and that I’m here for her! Lemme tell you! Emma did just that. She was so generous and kind in her guidance. She totally got what I wanted to say and helped me say it in clearer, bolder ways. Yeeeessss!! 🎉 Emma was EXACTLY what I needed, and I am so grateful. If you need a marketing genius, call Emma TUH-DAY! Thank you again, Emma, for everything!!!
Stephanie Vaught, Social Money Finance
with The Empowered Strategy Collective . . .
I’ve taken my knowledge, experience and insight, paired with a naturally strategic brain, and put together a space designed for entrepreneurs who are looking for strategic consulting and close support, to double their annual revenue over the next 12 months, in a sustainable way.
We’ll work with you on connecting to the unique vibrancy of what makes you different within your space, deepening your messaging in a way that takes your values, your skills, your beliefs, your personality and your desires for your clients - to elevate your communication through your content
We’ll discuss approaches that contribute to continued colonialist, imperialist and cis-hetero-patriarchal systems we’re striving to restructure, and seek out ways to address that within how we do business
We’ll highlight ways you may be holding on to tactics that no longer serve you or your audience, and offer alternatives that help you to connect on a deeper level with the humans you work with
We’ll show you how to set up your personalised traffic and conversion system, using social media, email, automations, paid and organic visibility strategies, and guide you through incorporating elements that speak to your heart and delight your potential clients
And then we’ll put all this together - your offers, your messaging, your content, your sales strategy - and craft a business growth system that’s specific to you at every single turn.
Then support you as you implement it!
Because what’s right for your business journey,
is different for every single person.
Other programs will teach you how to shrink your awesome to fit into their box
We show you how to step into your power + expand
Imagine what it will feel like when you are . . .
- Finally feeling that you have a solid direction to achieve your goals, which you're stepping into every single day, with each element of your business
- Consistently bringing new people into your audience communities
- Able to connect in the deepest way and form strongly bonded relationships through your social media, emails, blogs, videos, audio and other content - to provide an incomparable brand experience from when people first come in contact with you, to when they become a client
- Creating offers and sales events that are snapped up by your people as they're so tightly aligned to what they need to support their journey
- Consistently enrolling clients with reliable systems and automations in place that alleviate your precious time, while allowing you to show up fully
- Only enrolling clients who are a soul-mate, perfect-fit to your vision and values
- Feeling that you're able to focus on the work that creates a deep and transformational impact for your clients - and always feeling connected to the results you help to facilitate
A high touch consulting + coaching experience where we work together through 10 transformational months to grow your dream business beyond your boldest goals, with strategies custom tailored for you.
This is for you if . . .
- You are a coach, course creator or consultant
-
You want to get more visible online and hit powerful revenue goals . . .
. . . and yet you’re afraid of that, at the same time - You want to take the stress out of getting high quality clients via your marketing efforts
- You’re ready to show up 100% for yourself and the next stage of your business journey
- You’re ready to step into your power and share your message online, so that you can be seen as an authentic leader and connect powerfully with your ideal potential clients
I have hired strategy help before and no one has come close to Emma. Most strategists have “ways they like to work” and fit you into those formats (5 day challenges, high ticket, low ticket funnel, etc.) Emma really listens and gives you the tailored strategy you need. She packs a lot into the time allotted and over delivers. Stop scrolling and start your session with her.
Amber, Amber Piano
We’re redefining how we approach business strategy in the online space . . .
and you're invited to join us.
Let this day be the final day you have any of those “Where on earth do I go for the support I need to take this business to the next level?” feelings EVER AGAIN. 👀
If you need help with designing and implementing marketing and systems strategies for your business that feel aligned . . .
If you’re looking for strategic advice and help with making decisions around your product + program offerings, funnels, and sales events . . .
Gwendolyn Juleus, Position Yourself For Wealth
You’ve come so far . . .
don’t let the next set of challenges stop you from going further!
and let's make something amazing take place next year
FAQs
You will have access to the group calls, 1:1 sessions, Collective community, plus all other resources and materials from 10th January 2022.
Yes! This is a hybrid program - although it is run as a group, there are plenty of one-to-one elements built into the program:
1. You have access to five (5) total 1:1 calls with Emma throughout the program. You will be able to book your first one in January 2022, so that you can create a strategic roadmap for your focus over the next 12 months
2. Our weekly Zoom group calls are structured around 'hot seats' - which mean you can get support from Emma on your strategy, talk about any issues that have come up, discuss options to move forward, and generally be supported week to week
3. You will also have access to Voxer Office Hours once a week - this is where you can drop a voice message over to Emma and discuss anything you have going on that you'd support, insight or feedback on
4. Each Thursday we run a Mindset Coaching call with coach Christan - this is your chance to get 1:1 coaching around any fears, internal obstacles or anything coming up for your as you grow
For your business functions - no.
One of the benefits (and there are many!) of working with custom-tailored strategies, is that they are completely platform agnostic!
We'll likely make suggestions and recommendations from time to time, depending on your individual needs, but if you have tools you prefer to use, that's great.
This is a 10 month commitment. Once you join there are no refunds. If you decide to stop participating in The Empowered Strategy Collective before November 30, 2022, you remain responsible for completing your remaining payments in full.
If you'd like to read the full terms and conditions - you can do so by clicking here.
PS: If you have any questions about The Empowered Strategy Collective - even if you just want to chat about whether it’s the right fit for you
please email hello @ emmaweatherall (dot) com
or drop Emma a message on Instagram @emmaweatherall
I feel like you helped me taste the miracle of actually having revenue and serving real clients doing what I love and am born to do
Jane W. Wang, The Multicultural Hero's Journey
Emma cracked the code in ONE conversation! She unlocked the clarity I needed to take my business to the next level.
Here’s the backstory, I’ve had an awesome and profitable business for more than a decade but never really felt CONFIDENT about marketing my services . . . even though I sell high-ticket packages, there was just something missing for me. Well, Emma identified a trait in my ideal clients that I’ve been trying to articulate for years!!!! Now, it’s like the skies opened up and I have a path forward that I can build on!
Also, Emma pointed out something that made all the difference in helping me see the possibilities in my business strategy. It was about making one tiny shift in my offer. That one shift will create enough space to meet my income goals this year without adding any more time to my schedule AND my clients will get huge value from it. Ummm. YES, please!
Emma’s expertise is undeniable and her strategy is laser-sharp. I can’t wait to work with her again and I’ve already referred her services. Thanks EMMA!!!!
Shawna Burkhart, thehonestedge.com
www.theempoweredstrategycollective.com
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